You can now reference existing variables within Custom JavaScript variables. This means less development hassle and more convenience. For instance, you can easily retrieve a custom variable from the currently clicked element using {{ClickElement}}.

You can now embed Cohorts and Funnels reports directly into your Matomo dashboard for quicker access to retention and conversion metrics. These updates provide a more flexible way to track user behaviour over time and optimise key journeys.

Gain deeper visibility into how AI chatbots interact with your content. See which pages and documents AI systems access, compare AI and human content engagement, and identify content that attracts different levels of interest from each audience.